We always hear about teenagers and young adults as being the key users of social media. It may be true that they use the selfie oriented Instagram and Snapchat much more than us, and it is true that younger users are using Facebook less often than they used to. But mature internet users are taking to Facebook in a big way. According to a survey of 1520 American adults by they Pew Research Centre, 79% of American “online” adults use Facebook.
Facebook is the most popular of the social media sites, and appears to be a starting point for social media users. As more older adults join Facebook, overall Facebook use is rising. In fact, Facebook use by adults has increased by 7% from 2015 to 2016. According to the survey 72% of adults 50-64 used Facebook, and 62% of those over 65. The over 65 users have increased by 14% in one year and while we may not use Instagram and Snapchat as much as the younger users, we are not far behind them in the use of Pinterest and Twitter. Perhaps it’s the grumpy trump in all of us, but hopefully not. “Mature” users may not be “digital natives” but we like to remain socially connected, and may more cautiously and conservatively approach social media.